With the Internet, consumers have become much more sophisticated and more knowledgeable about the real estate process. This increased consumer awareness has helped "non-traditional" real estate companies gain traction in recent years, adding to the pressure on "traditional" real estate sales commissions. Assist-2-Sell is well-equipped to satisfy consumers’ increased thirst for knowledge—Mary LaMeres-Pomin and Lyle Martin built the company to change and adapt to the needs of consumers. In 2008, Assist-2-Sell launched a new national Web site that brings all Assist-2-Sell realty franchises and their listings together in one place.